How Search Engines Motivate Commerce

People take advantage of search engines like google for a multitude of reasons, with probably the most popular being to analyze, locate, and purchase items. Despite the current recession that (formally) hit the U.S. economy at the end of 2007, e-commerce sales reported through the U.S. Census Bureau were a proper $31.9 billion through 2008.

You should observe that online search as well as offline business possess a heavy amount of interaction, with search playing an increasing role in driving offline sales. A Yahoo! analysis in 2007 demonstrated:

• Internet marketing drives $6 offline (in shops) for each $1 spent online.

• Search engine marketing includes a greater effect on in-store sales lift than banner advertising-three times better, actually.

There's also a great deal of interplay between online and regional offline commerce .One search engine research team in 2007 uncovered the following about local internet search:

• 74% of participants utilized the major search engines to locate local company information versus 65% who switched to Paper Directories, 50% who used Internet Directories, and 44% who used traditional newspapers.

• 86% interviewed stated they've used the web to locate a local company, an increase in the 70% figure reported the prior year.

• 80% claimed looking for a service or product online, then making that purchase offline from the local company.

Local internet search is definitely a progressively important element of Search engine optimization, and something which we'll explore at length later on. So stay tuned!